People always ask: Why Scrappy Lizard?
It's a weird name, sure.
The original inspiration came from an episode of Planet Earth II, where a lizard is born in some sandy place somewhere and has to immediately run for its life because there are snakes there, waiting to eat it.
Excellent filmmaking and storytelling, I'm sure you'll agree.
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That lizard was a scrappy little fella wasn't he. Well, that lizard is YOU. You're the scrappy little lizard, fighting to make your small business successful in a world full of big household brands.
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The word 'Scrappy' has multiple meanings, when you look into it:
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- consisting of disorganised, untidy, or incomplete parts.​
- having a strong, determined character, and willing to argue or fight for what you want
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The first is your digital marketing before working with Scrappy Lizard.
The second is how you're going to succeed in a competitive digital landscape.
I champion those making a difference for people or the planet. Perfection isn't the goal; effort is. We seek partners who, like me, strive to do good.
Embrace change. If you don't move with the times you'll get left behind. I refuse to be afraid of change and I'm constantly learning.
Community is key. Both your local community and your online one. I'm a BIG believer in building a loyal community of brand fans and this takes time and commitment. But it's so worth it.